Starting point and challenges
BCB is a webshop in the FMCG sector, offering its customers affordable prices and a range of 2000+ products. Its main target group is women who want to buy their hygiene products online cheaper, faster and more conveniently.
The challenge was to generate demand for hygiene products on the Meta platform as well. The client's main online revenue-generating channel had been Google.
Strategy and approach
To achieve our goals, we combined meta AI capabilities with our creative strategic ideas. We launched campaigns to target new audiences to increase demand for our products. We also used remarketing messages to encourage existing customers to reorder frequently with special offers.