BCB

Case study

Industry: FMCG
Period: 2025.09.01.-09.31. vs 2024.09.01.-09.31.
Increase sales of hygiene products: Increase sales of hygiene products

Starting point and challenges

BCB is a webshop in the FMCG sector, offering its customers affordable prices and a range of 2000+ products. Its main target group is women who want to buy their hygiene products online cheaper, faster and more conveniently.
The challenge was to generate demand for hygiene products on the Meta platform as well. The client's main online revenue-generating channel had been Google.

Strategy and approach

To achieve our goals, we combined meta AI capabilities with our creative strategic ideas. We launched campaigns to target new audiences to increase demand for our products. We also used remarketing messages to encourage existing customers to reorder frequently with special offers.

A megvalósítás lépései

1.

UX audit: célcsoport viselkedésének elemzése

2.

Tartalmi újrastruktúrálás → problémafókuszú menü

3.

Szövegezés: laikusbarát, érzelmi biztonságot nyújtó hangnem

4.

Technikai kivitelezés a meglévő WordPress rendszerben

5.

Konverziókövetés + interakciómérés GA4 segítségével

6.

Folyamatos finomítás a felhasználói visszajelzések alapján

Meta campaign results in numbers

Number of purchases
0 pcs
Change in number of purchases
120 % growth
ROAS
130 % growth
Revenue
836 000 Ft

Lessons learned and best practices

Meta AI's features are amazingly effective when used consciously
The key to success is properly segmented campaigns, so each target group finds the message intended for them.
You can achieve great success with small spending with the right offers.
Creative, scroll stopper ads can excel in any industry

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Oláh Bertold - strategic leader
és Szikszai Tamás - business development manager

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