Industry: Health – online store for fertility-supporting dietary supplements
Period: 2025. február 1. – április 30.
Main objectives: Radically increase purchase volume and revenue, Rethink campaign structure, message update, Run sales-focused ads on search and social platformsek futtatása
Starting point and challenges
The target group of Babátszeretnénk.hu is couples about to have a child – a sensitive and emotionally deeply affected audience. The main challenge:
how to build trust and credibility ,
while communicating for commercial purposes ,
and generate real conversions.
The client had already been running campaigns, but with limited results, so strategic and creative redesign became essential.
Strategy and approach
The campaign focused on problem-aware, empathetic, yet encouraging communication:
Message and campaign system:
Promotional campaign to strengthen product focus (periodic discounts)
Creative messaging: "We help you become a family too" vs. "Buy now with 20% off"
Transparent, trust-building advertising texts – real customer reviews, certificates
Display “Best Seller” and scientific recommendation on the product page
Channels
Google Ads : main conversion source – ads targeted to product keywords
Meta ads : brand building + remarketing
Video campaigns : reach campaign
Promoting organic posts : targeted, more authentic appearance
Newsletter : promotions + content combination
Implementation steps
1.
Campaign Structure Redesign (Google + Meta)
2.
Timing and communication of actions
3.
New creatives: photos, videos, customer reviews, tags
4.
Google Ads account fine-tuning (keywords, landing pages)
5.
Meta kampányok optimalizálása (formátum és célzás)
6.
Eredmények követése, folyamatos tesztelés, skálázás
Results in numbers
2025. febr. 1 – márc. 14.
Purchases
0
Users
0
Revenue
0Ft
2025. márc. 15 – ápr. 30.
Purchases
0
Users
0
Revenue
0Ft
“The campaign didn’t just drive sales – it also reinforced our brand’s purpose. We reached couples who were truly looking for help, and it showed in the feedback.”
Customer review
Lessons learned and best practices
Sensitive topics require a combination of rationality (action, price) and emotions (support, credibility)
Google Ads converts exceptionally well for healthcare webshops, but only with the right landing + message
The impact of meta campaigns increases significantly if organic content is also promoted (authenticity!)
Visual trust-building elements (customer reviews, testimonials, recommendations) really drive conversions
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